Welcome to the School of Product – First semester Exam.
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Which of these is NOT a type of Research taught on the Product Marketing course?
Which of these is not a responsibility of product marketing…
The product life cycle:
Which of the following statements about the commercialization stage of the new-product development process is FALSE?
Who is responsible for understanding users’ needs, what problems they face and what opportunities there are in the market?
Who is responsible for understanding customer needs, then using that information to define and deliver products?
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Who is responsible for defining the product’s positioning and value to ensure that it meets target customer needs, business goals and main objectives?
Which of the following is NOT a stage in the product life cycle?
The cash flows from a product are most likely to be negative during which phase of the product life cycle
After several years of rapid growth a business has noticed sales growth for its main product is slowing. Which stage of the product life cycle has been reached?
A _____________________ is a grid used to compare characteristics of your business with your direct competitors
Which of these is not a benefit of a GTM Strategy?
Which of these is not a pricing strategy?
You analyze direct and indirect competitors with a competitive guide…
Why do we need to gather competitive intelligence?
What should NOT be included in a Business Case?
Whether you’re in B2B or B2C can impact your GTM strategy in a number of ways. Which of the below is not considered a difference between the two?
When you’re deciding when to launch a new product or feature, what external factor should you consider?
Product marketing should target the easiest customers first because
 What is the actual price you pay for each click in your marketing campaigns?
Effective use of Paid Advertising can bring a number of benefits, including
What tool cannot be used to schedule social media content?
What is a specific kind of statement that includes a belief you may have about your user, market or product?
Go-to-Market strategies vary from:
Which is NOT a benefit of conducting market research?
Qualitative Research…
What type of results can you get from Primary Research?
What is a step-by-step plan created to successfully launch a product to market?
Which one of these is not included in a business case?
Which statement is true about a product in the sales decline stage of the product life cycle?