Welcome to the School of Product – Product Marketing Third semester Exam.
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What are two common attributes associated with the development phase in the product life cycle?
After enjoying a period of rapid expansion, a company observes a deceleration in sales growth for its primary product. This change indicates which stage of the product life cycle?
As fresh market research data is obtained, what aspects should be revised and expanded?
What term describes the distinctive qualities that set your business apart from others?
Among the provided choices, which one is not considered an Ansoff Matrix strategy?
What kind of outcomes can be obtained through conducting primary research?
Which of the following methods does not fall under primary research?
Competitive guides are used to analyze both direct and indirect competitors.
What should be omitted from a business case?
What is a specific type of statement that expresses a belief about users, the market, or the product?
Why should product marketing focus on targeting the easiest customers first?
Your value proposition includes your positioning.
True or false: Product marketing never shares ownership of activities or go-to-market motions with other teams.
What is a benefit of having product marketing reside in the product department?
The best PMMs take insights given to them from Sales and Product Management and package them into collateral.
What is Competitive Intelligence?
As your company scales, Crayon and Klue can help you consolidate all of your competitive information because they track your competitors’…
What are battlecards?
What’s a good KPI for tracking competitive intel effectiveness?
What is the typical duration of a sales cycle?
Which of the following metrics is NOT commonly used to measure the effectiveness of a Sales Enablement program?
Which of the following metrics can be used to gauge the success of a new product or feature?
Which of the following metrics is NOT typically used to assess the success of a sales cycle?
What is a crucial factor for effective sales enablement in Product Marketing Management (PMM)?
What is the initial step in training and empowering sales teams?
What is the advantage of securing an executive champion for sales training?
Why is it important to have visibility into the specific tasks being worked on in product development?
Which of the following represents the correct sequence of phases in the marketing project management process?
What is a key benefit of implementing project management practices for marketing teams?
What is the objective of market segmentation in product marketing?