AltSchool of Product: Entrance Assessment (Marketing)
Hello, you’ve come one step closer to building your career in Product Marketing.
Welcome to your first ever assessment exercise. Before you proceed, here’s some important bits of information you need to know:
- You have just 1 attempt at this assessment, there will be no retakes.
- While you can take this assessment with a mobile device, we advise you use a laptop to get the best experience.
- A total timeframe of 1hr 30mins has been preset as the duration for this assessment, we advise that you commence and complete the assessment at 1 go.
- In the case of any emergency disconnection (internet, power, or any unforeseen circumstances), your progress with the assessment will be saved. You can choose to proceed at a more convenient time.
- We advise that you attempt this assessment without any form of external help.
May the force be with you.
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Question 1 of 50
1. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
Will you like______to drink?
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Question 2 of 50
2. Question
2 point(s)Fill the gap with the most appropriate answer.
What_____next weekend?
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Question 3 of 50
3. Question
2 point(s)Eniola, Tabby and Efe applied to AltSchool Africa. If Eniola and Efe applied to learn Product Management and Product Design respectively, what did Tabby apply to learn?
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Question 4 of 50
4. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
Motorists must drive_______to prevent road accidents
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Question 5 of 50
5. Question
2 point(s)Choose the odd word out:
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Question 6 of 50
6. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
………….., he went to collect his payment.
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Question 7 of 50
7. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
They have the poor girl …………… the whole house twice a day.
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Question 8 of 50
8. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
The enemy plane crashed some distance away from our trenches, its bombs exploding ……… it hit the ground.
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Question 9 of 50
9. Question
2 point(s)Fill the gap with the most appropriate answer.
Â
The man …… broke your heart last year, has been arrested for embezzlement of funds.
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Question 10 of 50
10. Question
2 point(s)To enroll at AltSchool Africa, you must pass the…… test.
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Question 11 of 50
11. Question
2 point(s)___ means communication without words
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Question 12 of 50
12. Question
2 point(s)You’re giving someone verbal feedback about some work they have completed that isn’t up to standard: what should you do?
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Question 13 of 50
13. Question
2 point(s)You disagree with what someone has said: how should you react?
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Question 14 of 50
14. Question
2 point(s)Since an immediate change was needed on an emergency basis, the governor …. curtailing railway expenditure.
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Question 15 of 50
15. Question
2 point(s)Identify the sentence pattern in the following; Tolu types very well
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Question 16 of 50
16. Question
2 point(s)What type of sentence is this – Are you playing tennis?Â
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Question 17 of 50
17. Question
2 point(s)If you work hard, you will succeed in life. What type of sentence is this?
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Question 18 of 50
18. Question
2 point(s)Â Â ____ nouns require capitalisation only if they start the sentence or are part of a title
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Question 19 of 50
19. Question
2 point(s)Countries when referred to by name are also considered
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Question 20 of 50
20. Question
2 point(s)Understanding the ___ different parts of speech form the basis of learning grammar
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Question 21 of 50
21. Question
2 point(s)Product Marketing sits at the intersection of the following except.
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Question 22 of 50
22. Question
2 point(s)Product Marketing involves – – – – – – ?Â
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Question 23 of 50
23. Question
2 point(s)Which of the following is not a critical step of Product marketing?
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Question 24 of 50
24. Question
2 point(s)Which tool can you leverage to engage your customers?
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Question 25 of 50
25. Question
2 point(s)A product marketer’s responsibility includes the following except…
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Question 26 of 50
26. Question
2 point(s)Which product marketing step allow you define who, what, why, and how you are:
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Question 27 of 50
27. Question
2 point(s)Product Marketing is primarily focused on deciding the product’s positioning and messaging
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Question 28 of 50
28. Question
2 point(s)As a product marketer, in shaping a product, you do which of the following…
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Question 29 of 50
29. Question
2 point(s)As a product marketer, in communicating the product, you do the following except,
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Question 30 of 50
30. Question
2 point(s)Product marketing enables you to…
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Question 31 of 50
31. Question
2 point(s)What is the correct order of the Product Marketing strategy?
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Question 32 of 50
32. Question
2 point(s)What is the 3rd level of the marketing funnel?
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Question 33 of 50
33. Question
2 point(s)Which of these is not one of the 7Ps of Product Marketing
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Question 34 of 50
34. Question
2 point(s)Which of the following is not a type of distribution?
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Question 35 of 50
35. Question
2 point(s)Which of the 7ps is considered the most important?
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Question 36 of 50
36. Question
2 point(s)In a product marketing campaign, the process is subcategorized into two main parts:
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Question 37 of 50
37. Question
2 point(s)Which of the following is not a product marketing technique?
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Question 38 of 50
38. Question
2 point(s)______is a form of promotion strategy in product marketing
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Question 39 of 50
39. Question
2 point(s)Which of the following is a key product marketing metrics that you can use to measure the success of your campaign
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Question 40 of 50
40. Question
2 point(s)What step in conducting market research requires you to interview top consumers, or studying a competitor?
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Question 41 of 50
41. Question
2 point(s)WhIch of the following is not a form of primary research?
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Question 42 of 50
42. Question
2 point(s)What does SWOT stand for?
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Question 43 of 50
43. Question
2 point(s)When did the SWOT tool originate?
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Question 44 of 50
44. Question
2 point(s)Indirect competitors are businesses who do the following except…
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Question 45 of 50
45. Question
2 point(s)Primary market research is not which of the following?
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Question 46 of 50
46. Question
2 point(s)Secondary market research does which of the following?
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Question 47 of 50
47. Question
2 point(s)Surveys are sent through what medium?
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Question 48 of 50
48. Question
2 point(s)Market research surveys are primarily used for these business needs except?
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Question 49 of 50
49. Question
2 point(s)Primary research is based on two types of information namely?
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Question 50 of 50
50. Question
2 point(s)Qualitative data can be generated through which of the following