Individual Project
Instructions:
- Please read carefully before you begin
- Document format for submission is powerpoint or pdf
- Deadline for submission is 12th of March @ 10:00am
- Grades will cover Presentation & document structure, details of research, problem solving.
- All assignments should be submitted here – https://forms.gle/cjWyvr21PdNWtsdn7
For this project, you will be creating a new go-to market strategy for an existing brand or product. Choose a brand or product that is struggling, and create a go-to market strategy that will help reinvigorate it.
Hints:
- Capture the steps to craft a GTM strategy
- The brand chosen must be a real product from any Company of your choice
Learning Outcomes
When completed successfully, this project will enable you to:
- Evaluate a brand’s strengths and weaknesses through researching and analyzing the company’s history, industry, and market.
- Create a cohesive, detailed GTM strategy that will capitalize on a brand’s strengths and address its weaknesses.
Please note that the deadline for submission of this project is 12th of March 2023.
Project Rubric
| Score | Description |
| 30 | Clearly addresses the project questionThe product or service chosen as the case study is a real one.Captures all the steps to craft a GTM strategy in a clear and compelling way.The student evaluates a brand’s strengths and weaknesses through researching and analyzing the company’s history, industry, and market. Neat, clear and arranged document structure and presentation.References are clearly cited in the assignment. |
| 20-29 | Clearly addresses the project questionThe product or service chosen as the case study is a real one.Captures all the steps to craft a GTM strategy in a clear and compelling way.The student evaluates a brand’s strengths and weaknesses through researching and analyzing the company’s history, industry, and market. Neat, clear and arranged document structure and presentation. |
| 10-19 | Clearly addresses the project question.The product or service chosen as the case study is a real one.Barely captures all the steps to craft a GTM strategy in the assignmentAbsence of proper research for the product or service chosen as the case study.Poor document structure and presentation |
| 1-9 | Does not fully address the project questionThe product or service chosen as the case study is not a real one.Fails to capture the steps to craft a GTM strategy in the assignment.Poor document structure and presentation |
| 0 | The assignment is plagiarized, not turned in, or completely off topic. |
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